About Us

Gruno’s Diamonds: The History

Gruno’s was founded in 1953, by Lester G. Gruno. The store was built on quality, trust, service and loyalty and has continued to uphold those values today.

In 1982, jewelry designer Brent Meade purchased the store from Lester and moved to its current location at 801 N. Perryville Road in 2000. In 2014, Gruno’s Diamonds opened up a second location in Madison, WI.

Today Gruno’s Diamonds is proud to be a family-owned and -operated business. We gladly provide a company that customers can trust with their jewelry investments. Our professional and exceptionally well-trained staff has the latest gemological skills, provides outstanding customer service, and above all, upholding our integrity. We not only sell jewelry, but repair and appraise it too. Our outstanding reputation in the community has been earned through customer care, consistency, continual education and training. Gruno’s Diamonds stands by its work, understanding the priceless place your personal jewelry has in your heart.

Gruno’s has an amazing selection of gemstones, precious metals, styles, and colors to choose from, designs to fit any person’s unique style.

Come to us to make a memory, start a tradition, celebrate an occasion, or create a keepsake for someone special.

our locations

801 N. Perryville Rd, Rockford, IL 61107

815.399.1525

7311 West Towne Way, Madison, WI 53719

608.829.1525