Gruno’s Diamonds in Rockford and Madison is proud to offer Forevermark, a diamond brand of The De Beers Group of Companies. With a one of their impressive pieces, you not only get a beautiful and rare diamond, you get a promise. Selected by hand, less than one percent of the world’s diamonds are worthy of becoming Forevermark. During every step of its journey, strict criteria ensures that only the most beautiful diamonds are inscribed as Forevermark. This process of monitoring each diamond with our individual inscription number and identification card represents our promise that your diamond was responsibly sourced. Whether you are seeking the simplicity of a diamond pendant or an engagement ring for that special someone let the experts at Gruno’s Diamonds guide you toward the perfect choice. After all, a diamond is forever.


our locations

801 N. Perryville Rd, Rockford, IL 61107


7311 West Towne Way, Madison, WI 53719