Gruno's was founded in 1953, by Lester G. Gruno. The store was originally founded on quality, trust, service and loyalty and has continued to uphold those values today. In 1982, jewelry designer, Brent Meade, purchased the store from Lester and later moved to its current location on Perryville Road in 2000. Today Gruno's Diamonds is proud to be a family owned and operated business. We have become an intrinsic part of the Rockford community by being a part of more than 75 charitable organizations and providing a place where customers can come with their investments and feel that they will be very well taken care of.