Making an investment in Detroit and in America, Shinola is defining American luxury through American quality. With meticulous hand-assembly and the most advanced technology available, Shinola watches are both beautiful and built to last. Shinola’s Great American Series is a collection of limited-edition watches that honor those who’ve helped shape our culture and made a lasting mark on American history. Here at Gruno’s Diamonds we are proud to help recognize that history, by offering Shinola collections at our Rockford location and at Gruno’s Diamonds in Madison . Whether you are honoring history or making history of your own, Shinola has a collection for you.