Since 1892, Hamilton has established itself as one of the leading brands in the world with a proven reputation for creating elegant, unique and reliable watches. The brand has an aviation heritage that dates back to the 1930s, when Hamilton became the official timekeeper of choice for commercial airlines in the USA. Today, they are the timekeeping sponsors at a variety of international aviation events, such as EAA AirVenture Oshkosh as well as the Free Flight World Masters in France.

Hamilton watch at Gruno's Diamonds

The brand is constantly working with the world’s leading movie-makers to create timepieces that enhance movie characters and plots. These watches combine a strong American spirit with the unrivaled precision of the latest Swiss movements and technology. Here at Gruno’s Diamond in Rockford and Madison we are proud to offer an outstanding array of Hamilton timepieces. With it’s distinctive style, there is a Hamilton watch for everyone.

Both stores have unique collections. Call your closest Gruno’s sales representative today in Rockford or Madison.


our locations

801 N. Perryville Rd, Rockford, IL 61107


7311 West Towne Way, Madison, WI 53719