Celebrating 70 Years of Brilliance - Since 1953

  • Rolex
  • Our History
Our History at Grunos Diamonds in Illinois,  Wisconsin Our History at Grunos Diamonds Showroom

Welcome to ‭Gruno's Diamonds‬


For over 70 years there has been a Gruno’s Diamonds family to serve the wonderful areas of Northern Illinois and Southern Central Wisconsin with gorgeous luxury jewelry and timepieces. Our dedication to customer service and phenomenal quality make us proud to be Official Rolex Jewelers to the communities we serve.

Foundation of Excellence at ‭Grunos Diamonds

Foundation of Excellence

The tradition of excellence for Gruno’s Diamonds began in 1953 with Lester G. Gruno, who started the first location in Rockford, Illinois. In 1982, Brent Meade bought Gruno’s while maintaining the standard of luxury that the community has come to expect from this institution. The current location on 801 N. Perryville Road in Rockford was a decision made in 2000, and where the homebase for our delightful Rolex selection has lived since then. As of 2014, we opened a new Gruno’s Diamonds jewelry store in Madison, Wisconsin to expand our reach while providing the best Rolex watches to more of the region.

Family Led at Grunos Diamonds‬ Showroom

Family Led

We pride ourselves on our determination to continue to bring the best in luxury Rolex watches, accessories, and client care. Our teams at each of our Gruno’s locations in Rockford, IL and Madison, WI are well-trained professionals that are prepared to help with your shopping needs. With four generations involved in business operations, we are dedicated to maintaining the high standards that we set for ourselves and routinely exceed. Our jewelry stores are a large part of our lives and it will be our honor to be part of your family while you’re searching for the perfect Rolex to add to your collection.

‭Grunos Diamonds Showroom

Grounded in Community

Our reputation within Rockford has stood the length of time, and we are pleased to see our Madison store thriving as well. Both of our established jewelry stores are able to deliver consistent high standards to all that visit Northern Illinois and Southern Central Wisconsin. Our continual education and training has helped us become a respected source for not only new Rolex watches, but also for repairs and appraisals. We are rooted within our communities where we continue to grow and prosper for the benefit of all that visit our beautiful Gruno’s Diamonds jewelry stores.