Making an investment in Detroit and in America, Shinola is defining American luxury through American quality. With meticulous hand-assembly and the most advanced technology available, Shinola watches are both beautiful and built to last. Shinola’s Great American Series is a collec-tion of limited-edition watches that honors those who’ve helped shape our culture and made a lasting mark on American history. Here at Gruno’s Diamonds we are proud to help recognize that history, by offering Shinola collections at our Rockford location and at Gruno’s Diamonds in Madison . Whether you are honoring history or making history of your own, Shinola has a col-lection for you. Visit us at Gruno’s Diamonds in Rockford and in Madison.



Grunos is founded on quality, trust, service and loyalty and has continued to uphold those values today…

our locations

801 N. Perryville Rd, Rockford, IL 61107


7311 West Towne Way, Madison, WI 53719