Make a Memory,
Start a Tradition
Gruno’s was founded in 1953, by Lester G. Gruno. The store was built on quality, trust, service and loyalty and has continued to uphold those values today. Gruno’s has an amazing selection of gemstones, precious metals, styles, and colors to choose from, designs to fit any person’s unique style.
Hand-Selected & Unique
Our outstanding reputation in the community has been earned through customer care, consistency, continual education and training.
As Rockford and Madison’s premier jeweler, we strive to make your in-store and online experience both memorable and enjoyable. This site is created to provide you with an overview of our exceptional offerings alongside helpful information. Yet, the best way for us to serve you is in person. We invite you to visit our store and look forward to getting to know you soon.