Visit us at our two locations in Madison, WI & Rockford, IL: Our Locations.

Make a Memory,
Start a Tradition

Gruno’s was founded in 1953, by Lester G. Gruno. The store was built on quality, trust, service and loyalty and has continued to uphold those values today. Gruno’s has an amazing selection of gemstones, precious metals, styles, and colors to choose from, designs to fit any person’s unique style.


Square 40 A 

Square 86 A

Come to us to make a memory, start a tradition, celebrate an occasion, or create a keepsake for someone special.

Hand-Selected & Unique

Our outstanding reputation in the community has been earned through customer care, consistency, continual education and training.

Fine Jewelry & Trusted Service

We not only sell beautiful jewelry, but repair and appraise it too. 


As Rockford and Madison’s premier jeweler, we strive to make your in-store and online experience both memorable and enjoyable. This site is created to provide you with an overview of our exceptional offerings alongside helpful information. Yet, the best way for us to serve you is in person. We invite you to visit our store and look forward to getting to know you soon.

Community Involvement

We are proud to support the Purple Flower Foundation. Learn More

Engagement Ring Buying Guide

We're here to help you make your engagement special. Download Now

Wedding Band Buying Guide

Choose a ring that truly speaks to the depths of your love. Download Now

Wedding Planner Guide

Download information about planning your wedding. Rockford Weddings - Madison Weddings