Our Locations are open Monday - Friday, 10am-6pm & Saturday, 10am-5pm
Rockford: (815) 399-1525
Madison: (608) 829-1525
Explore The Collection
Gruno’s was founded in 1953, by Lester G. Gruno. The store was built on quality, trust, service and loyalty and has continued to uphold those values today. Gruno’s has an amazing selection of gemstones, precious metals, styles, and colors to choose from, designs to fit any person’s unique style.
Come to us to make a memory, start a tradition, celebrate an occasion, or create a keepsake for someone special.
Our outstanding reputation in the community has been earned through customer care, consistency, continual education and training.
We not only sell beautiful jewelry, but repair and appraise it too.
Our professional and exceptionally well-trained staff has the latest gemological skills, provides outstanding customer service, and above all, upholding our integrity.
Very friendly and knowledgeable staff. No high-pressure sales tactics. They seem perfectly happy to show you around whatever you'd like to see, even if you're just browsing.
- Nicholas Knudsen
As Rockford and Madison’s premier jeweler, we strive to make your in-store and online experience both memorable and enjoyable. This site is created to provide you with an overview of our exceptional offerings alongside helpful information. Yet, the best way for us to serve you is in person. We invite you to visit our store and look forward to getting to know you soon.
We are proud to support the Purple Flower Foundation. Learn More
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