Visit us at our two locations in Madison, WI & Rockford, IL: Our Locations.

Make a Memory,
Start a Tradition

Gruno’s was founded in 1953, by Lester G. Gruno. The store was built on quality, trust, service and loyalty and has continued to uphold those values today. Gruno’s has an amazing selection of gemstones, precious metals, styles, and colors to choose from, designs to fit any person’s unique style.

ABOUT US

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Come to us to make a memory, start a tradition, celebrate an occasion, or create a keepsake for someone special.

Hand-Selected & Unique

Our outstanding reputation in the community has been earned through customer care, consistency, continual education and training.

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FEATURED ENGAGEMENT

Icon Setting Solitaire Cushion Diamond Engagement Ring Icon Setting Solitaire Cushion Diamond Engagement Ring
# ER-1001-CU
Forevermark
Icon Setting Solitaire Round Diamond Engagement Ring Icon Setting Solitaire Round Diamond Engagement Ring
# ER-1001-RD
Forevermark
Icon Setting Solitaire Oval Diamond Engagement Ring Icon Setting Solitaire Oval Diamond Engagement Ring
# ER-1001-OV
Forevermark
14K White Gold Round Halo Diamond Engagement Ring
# ER14664R3W44JJ
Gabriel Bridal
14K White Gold Sapphire and Diamond Engagement Ring
# ER10905W4JSA
Gabriel Bridal
14K White Gold Round Halo Diamond Engagement Ring
# ER14968R8W44JJ
Gabriel Bridal

BEAUTIFUL FASHION

14k White Gold Rectangular Diamond Fashion Necklace
# NK6071W44JJ
Gabriel Fashion
14K White Gold Criss Crossing Layered Diamond Ring
# LR51499W45JJ
Gabriel Fashion
14K White Gold Fashion Necklace
# NK6037W45JJ
Gabriel Fashion
14K Yellow Gold Teardrop Diamond Drop Earrings with Twisted Rope Frames
# EG10895Y45JJ
Gabriel Fashion
14K White Gold Inverted Teardrop Diamond Pendant Necklace
# NK6013W45JJ
Gabriel Fashion
NK5430
# NK5430W45JJ
Gabriel Fashion

FINE WATCHES

Jazzmaster Viewmatic Auto Jazzmaster Viewmatic Auto
# H32515641
Hamilton
Jazzmaster Open Heart Auto
# H32705731
Hamilton
Intra-Matic Auto Intra-Matic Auto
# H38425720
Hamilton
Khaki Scuba Quartz Khaki Scuba Quartz
# H82211981
Hamilton
Boulton Quartz
# H13431553
Hamilton
Jazzmaster Open Heart Lady Auto Jazzmaster Open Heart Lady Auto
# H32215840
Hamilton
Rolex
Bleu Royale
CrownRing
Forevermark
Gabriel Bridal
Gabriel Bridal Catalog
Gabriel Fashion
Gabriel Fashion Catalog
Hamilton
Hearts on Fire
Noam Carver
Oris
Rahaminov
Roberto Coin
SOHO SLVR
Tissot

Fine Jewelry & Trusted Service

We not only sell beautiful jewelry, but repair and appraise it too. 

CUSTOMER SERVICES

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Browse Diamonds...

Shop Diamonds

As Rockford and Madison’s premier jeweler, we strive to make your in-store and online experience both memorable and enjoyable. This site is created to provide you with an overview of our exceptional offerings alongside helpful information. Yet, the best way for us to serve you is in person. We invite you to visit our store and look forward to getting to know you soon.

Community Involvement

We are proud to support the Purple Flower Foundation. Learn More

Engagement Ring Buying Guide

We're here to help you make your engagement special. Download Now

Wedding Band Buying Guide

Choose a ring that truly speaks to the depths of your love. Download Now

Wedding Planner Guide

Download information about planning your wedding. Rockford Weddings - Madison Weddings