Make a Memory,
Start a Tradition
Gruno’s was founded in 1953, by Lester G. Gruno. The store was built on quality, trust, service and loyalty and has continued to uphold those values today. Gruno’s has an amazing selection of gemstones, precious metals, styles, and colors to choose from, designs to fit any person’s unique style.
Come to us to make a memory, start a tradition, celebrate an occasion, or create a keepsake for someone special.
Hand-Selected & Unique
Our outstanding reputation in the community has been earned through customer care, consistency, continual education and training.

BEAUTIFUL FASHION
Fine Jewelry & Trusted Service
We not only sell beautiful jewelry, but repair and appraise it too.
Browse Diamonds...
As Rockford and Madison’s premier jeweler, we strive to make your in-store and online experience both memorable and enjoyable. This site is created to provide you with an overview of our exceptional offerings alongside helpful information. Yet, the best way for us to serve you is in person. We invite you to visit our store and look forward to getting to know you soon.
Community Involvement
We are proud to support the Purple Flower Foundation. Learn More
Engagement Ring Buying Guide
We're here to help you make your engagement special. Download Now
Wedding Band Buying Guide
Choose a ring that truly speaks to the depths of your love. Download Now
Wedding Planner Guide
Download information about planning your wedding. Rockford Weddings - Madison Weddings