THE BRAND IS BORN
The trademark "The TUDOR," created in Geneva for Rolex founder Hans Wilsdorf, was registered by the company of "Veuve de Philippe Hüther" in February 1926. The house then transferred the brand to Wilsdorf in 1936. Following the Second World War, Hans Wilsdorf realized that the time was right to expand and grant the brand a proper identity of its own. He formed "Montres TUDOR S.A." on March 6, 1946, concentrating on models for both men and women. Technical, aesthetically pleasing, and practical features, in addition to distribution and after-sales assistance, would all be guaranteed by Rolex.
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hans wilsdorf’s intuition
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
- H. Wilsdorf
THE TRADITION OF ARTISANSHIP
A TUDOR watch is alive. Pulsates. It will introduce you to the realm of micro-precision. The advanced technology in every component is rigorously examined down to the finest detail—almost obsessively. Observe the motion. The highest-quality items should have performance and aesthetics that are equally suited to endurance and enjoyment. This precise mechanism is appealing to the eye and stimulating to the intellect, and it will stand the test of time. Each watch is a distinctive piece due to the exceptional materials, strength of the design, and longevity.
David Beckham wears the Black Bay Bronze, a 43 mm divers' watch powered by the TUDOR Manufacture Caliber MT5601. The Black Bay Bronze was inspired by the brand's heritage. He also sports the COSC-certified Black Bay Chrono, a chronograph with a column-wheel manufacturing caliber that draws on the history of diving and motorsports with TUDOR.
TUDOR produced a short film in which Jay Chou daringly drives a sports vehicle on a historic oval racetrack in Montlhéry, France, ultimately drifting across time to represent his inventive and risk-taking nature. The film opens a discussion on how famous pictures from the past influence today's creativity in watchmaking, music, and other creative forms. It draws inspiration from the fantastical realms Jay Chou is well-known for creating in his work and from epic '80s cinematic stories of time travel. The majority of Chou's admirers will also identify a tribute to one of his earlier films in which he played a car aficionado.