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Rolex Showroom at Gruno’s Diamonds Rolex Showroom at Gruno’s Diamonds

Welcome to Gruno’s Diamonds


You have two beautiful opportunities to experience the Gruno’s Diamonds difference with our locations in Rockford, Illinois and Madison, Wisconsin. Both stores carry an exquisite selection of Rolex timepieces that are sold with attentive care by our team of professionals so that your shopping journey is second to none.

Rolex Experience at Gruno’s Diamonds Showroom

The Rolex Experience

Each of our teams are continuously trained on the evolving standards and innovations within the watchmaking industry in order to properly and fully assist all of our clients with their Rolex questions. When you visit either of our Gruno’s Diamonds showrooms, you will step into a world of classic luxury as you’re greeted with a smile and made comfortable as you find the next watch that you wish to make your own. Our status as an Official Rolex Jeweler is a source of pride that we uphold through maintaining elements of refinement to enjoy shopping for a new timepiece.

Incredible Rolex Selection at Gruno’s Diamonds Showroom

Incredible Selection

No matter if you are shopping for yourself or for someone you care about, we are sure you will find your ideal Rolex within our showrooms. Our Rockford and Madison jewelry stores are always stocked with the most wanted and beloved models of Rolex watches, and our sales team can help match the right timepiece to your needs. Men and women can both rejoice at the delectable selection of watches we house within our display cases. Explore the gorgeous designs within the many collections we carry, such as watches from the 1908, Cosmograph Daytona, Submariner, or Day-Date collections and beyond.

Gruno’s Diamonds Showroom

Aspire to Luxury

We maintain an atmosphere of comfort and elegance for our customers to shop for the best Rolex watches and luxury accessories. When you visit Gruno’s Diamonds, you can be sure that you will be treated with the utmost respect and care that will make you a customer for life. It is our honor to create those lifetime relationships that bring together incredible pieces to wonderful people to enjoy for many years to come. From our family to yours, it pleases us to be the trusted source for Rolex watches in Northern Illinois and Southern Central Wisconsin. Visit both our Rockford, IL and Madison, WI showrooms for an amazing experience shopping for the best timepieces this world has to offer.