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Our History at Grunos Diamonds in Illinois,  Wisconsin

Rolex and Gruno's Diamonds History

It is our distinct pleasure at Gruno’s Diamonds to house exquisite luxury jewelry and timepieces by renowned designers to our cherished and discerning community in Northern Illinois and Southern Central Wisconsin.
For over 70 years our family has been dedicated to providing unparalleled customer service and high-quality products, serving as an Official Rolex Jeweler.

Foundation of excellence at ‭Grunos Diamonds

Foundation of excellence

Gruno’s Diamonds legacy of quality and excellence began in 1953 with Lester G. Gruno, who opened our first location in Rockford, Illinois. We’ve since moved into a pristine location on N. Perryville Road as well as expanded to another store in Madison, Wisconsin. Through all of these changes and advancements over the years, our reputation as a purveyor of high-end accessories and exceptional customer service prevails. With four generations of family involved in business operations, we are extremely dedicated to providing the highest quality products and services we can. Our stores are immensely important parts of our lives, and that dedication is obvious in every customer interaction we have.

Family led at Gruno's Diamonds‬ showroom

Grounded in community

‭‭It has been our greatest joy here at Gruno’s Diamonds to serve our communities in both Northern Illinois and Southern Central Wisconsin, providing an abundance of refined, expressive, and luxurious accessories that reflect our commitment to excellence. As a staff, we are ever progressing, learning, and training to keep up with both our own standards and the fast-moving world of jewelry and timepieces. We are deeply integrated into our communities where we continue to grow and prosper, seeking always to benefit the people of Rockford and Madison. Bringing the iconic charm and elegance of Rolex watches to this area is truly an honor for us.

Our Rolex History at Gruno's Diamonds